April 2016 - anese cavanaugh, author



Anese Cavanaugh is devoted to helping people show up and bring their best selves to the table in order to create significant positive impact in their lives. She is the creator of the IEP Method® (Intentional Energetic Presence), an advisor and thinking partner to leaders and organizations around the world, and author of Contagious Culture: Show Up, Set the Tone, and Intentionally Create an Organization That Thrives (McGraw Hill, 11/15). As a leading voice on intention, energy, and presence in leadership and culture, she helps people unlock greater leadership potential, collaborate more inspiringly, create more openly, intuit more bravely, and lead more joyfully and effectively. Top innovators and executives in companies like IDEO, Zingerman’s, Cooper, Joie de Vivre, Fitbit, and others have engaged with Anese to strengthen team health, maximize leadership impact, and optimize company culture. In addition to appearing in publications like The Huffington Post, CEO.com, and the NY Times, Anese writes regularly for Inc.com in her column “Showing Up”. Follow her @AneseCavanaugh.

Anese is a leadership and collaboration advisor and thinking partner to leaders and organizations primarily in the design, service, and innovation spaces. As a leading voice on intention, energy, and presence in leadership and culture, she knows what it takes to make “busy” beautiful, and helps people create the impact they want. Anese built the IEP Method® to enable people to gain greater access to their own secret sauce for showing up more powerfully, collaborating more inspiringly, creating more openly, intuiting more bravely, and leading more joyfully and effectively.

Anese is passionate about helping people design businesses, lives, and powerful personal and business relationships that make a positive impact in the world. Clients say she “builds creative leaders”, “gets people having honest conversations” and “unlocks potential”. Working with executives and organizations in different industries—design, hospitality, tech, marketing, entertainment, law, education, health care, and nonprofit—she’s helps people show up more intentionally and teams work together more cohesively. She has spoken around the world on stages at Stanford University, Inc., Emerging Women, InBound, and other entrepreneurial conferences and organizational events. Top innovators and executives in companies like IDEO, Zingerman’s, Cooper, Joie de Vivre, Fitbit, and Citigroup have engaged with Anese to strengthen team health, maximize leadership impact, and improve company culture.

Anese is the author of Inc.com‘s “Showing Up” column. Her work and advice has been featured in publications such as The Huffington Post, CEO.com, the NY Times, Fox40 News, and others. She has appeared on podcasts and radio shows such as The Art of Charm, The Bulletproof Executive, The Foundation, The Second Stage, Unfinished Business, Sirius XM, and many others.

She is the author of the book, Contagious Culture: Show Up, Set the Tone, and Intentionally Create an Organization that Thrives (McGraw-Hill, 11/15) as well as The IEP Survival Guide: First Aid for Your Presence.

As an active entrepreneur, advisor, author, movement-maker, and speaker for the last 14 years, Anese is also a mom to two kids and two rescue dogs in Rocklin, California.

More info on the book and Anese’s columns here.



Christa Chambers-Price

christa-chambers-priceChrista Chambers-Price is the founder of Business Story Generator. For over 15 years, she has crafted visual stories for clients such as JP Morgan Chase, Bank of America, Marriott, Merrill Lynch, SIEMENS Demantic, The University of Michigan and many others as a designer and programmer.

Before working with those clients, Christa was in the Army National Guard as a Combat Telecommunications Specialist which later led to her time as an Analyst with the FBI.

Christa considers herself very fortunate to have been invited to participate and play on some big bandwagons with some impressive people who have brought her in on interesting projects. Nothing gets Christa more excited than to reinvigorate teams that have "hit a wall," are losing momentum or are just going through the motions and need to shake things up a bit. Her tools and processes allow teams to quickly reconnect with their central vision, clarify (or redefine) the "promise," and execute clear, compelling messaging across all marketing and sales channels.

March 2015 - Dan Tyre, Hubspot

Officiating Referee: Dan Tyre, HubSpot Sales Director

HUG_Dan_TyreDan Tyre joined HubSpot as a member of the original team in May of 2007, and has led the recruiting, training, and growth of HubSpot's sales team with vigor. An authority on inbound marketing and sales, Dan is a regular speaker, writer, and coach to those who yearn for inbound success. His favorite topic is the importance of attitude, and he's been known to bring the house down when speaking on this topic to groups.

At HubSpot, Dan has pioneered the concept of alignment between sales and marketing known as "Smarketing," a core tenet of inbound marketing now followed by thousands of companies around the world. He's been instrumental in the creation and growth of several sales teams that are now thriving hives of activity at HubSpot, including the International, VAR, Emerging Business, and Spider Monkey teams (youll have to ask him what that last one is all about sometime).

Dan continues to inspire and teach HubSpotters as a sales trainer, as creator of the HubSpot Leadership program, as a blogger on the HubSpot blog, and as the dispenser of high fives and fist bumps whenever the opportunity arises.

The opportunity for high fives and fist bumps arises often, with Dan Tyre. This you should know.

Before HubSpot, Dan worked at four other startups of note: Businessland, as Area Director; ALI Technologies, as Founder & CEO; CelebraTech, as Co-Founder and VP of Sales; and Groove Networks, as Regional Manager. He was also President of Helm Software in Phoenix, Arizona, for two years, which, while not technically a startup, was still a very nice company indeed.

Dan has a BA from Colgate University. He splits his time between Scottsdale, Arizona, and Cambridge, Massachusetts.

Keynote Address: "Welcome to the Inbound Revolution"

Coach: Lisa Smith, Spoke8 Marketing

HUG_Lisa_SmithLisa Smith is a business owner in Lansing Michigan. Her marketing firm, Spoke8 Marketing, located in Old Town, built some of the most iconic business brands in Michigan. The firm has a prominent list of clientele for professional services, including web development, digital marketing, design, and media.

Lisa is a native of Michigan, graduated from Western Michigan University, and began her career in Grand Rapids at WJFM. She moved to Lansing in 1996 to manage a group of stations for Liggett Broadcasting. Along with husband, Edmond, they raised their two daughters in Okemos, Michigan.

Lisa has been a committed community leader with well-rounded charitable experience: the 2015 Rotary Club of Lansing President, HomeAid Michigan and Junior Achievement; and she has donated projects to organizations including American Red Cross, American Cancer Society, The Reading People, Old Town Main Street, JazzFest, Ele’s Place, MDA and Road to Recovery.

Lisa is a recording artist, voice over talent (commercials and film) and actor. She has been a professional vocalist alongside her business career. Her decade performing in Detroit gave her instant inroads into the Lansing music scene. She was voted “Favorite Jazz Act” by the readers of the Lansing State Journal for three consecutive years.

Spoke8 Marketing has deep roots in Lansing, Michigan's Old Town creative district. Conceived from sales and marketing objectives, our mission has been driven by the idea of posting results and return on investment for our clients. Since 2001 the company has created and served some of most iconic brands in Michigan.

Spoke8 has built a new marketing model around the hub and spoke methodology, with eight different service areas that center on a client's Web site as the main touch point of their brand. At Spoke8, you'll find a dedicated team of marketing professionals who are grounded in serious marketing principles, energized by creative vision, and equipped with the tools—both state-of-the-art and traditionalto offer customized new marketing solutions to clients who are serious about their business.

Table Topic: What does your scoreboard look like? A Deep Dive Into Reporting and Analytics

A2HUG_Marisa_SmithCoach: Marisa Smith, The Whole Brain Group

From her early days of playing office in her parents’ basement, Marisa has been gifted with a talent for automating processes to improve efficiency. While working at the University of Michigan in academic advising, Marisa became frustrated by the lack of good electronic tools for managing student records and decided to solve the problem herself. Her web-based solutions resulted in less paper and improved efficiency for the university, where she worked for several years as a consultant. She decided to market her electronic solutions to other organizations and started her own business, Datasmith Consulting, in 2002. Over the last decade she has grown her business into a thriving inbound marketing firm with a first-rate team focused on delighting clients with a results-driven approach.

Marisa is Inbound Marketing Certified, and is a board member of the Inc. Small Giants Community, and the Washtenaw Regional Educational Advisory Group.

As a successful small business owner who grew her business from a one-woman shop to a successful firm, Marisa has learned invaluable insights about business development, which she loves to share with clients and business partners. She regularly teaches workshops on social media and marketing in order to help other small businesses grow. She is passionate about developing digital marketing strategies that transform company visions into sales results.

Marisa is also a popular speaker and trainer, and is the author of Get Sales and Marketing Traction with Inbound.

Coach: Tom Schwab, Inbound for eCommerce

Tom_Schwab_-_Goodbye_Crutches-croppedIt’s never been easier to sell online, but it’s never been more difficult to actually make a profit doing so.   Making sense of the newest trick, tool or platform can leave you chasing transactions instead of focused on building a profitable business.

Tom Schwab learned this first-hand as he grew his direct-to-patient durable medical equipment company from a regional player in Kalamazoo, MI, to a national leader. After trying all the tricks and going through his self-described Pay-Per-Click addiction, Goodbye Crutches was an eCommerce leader that transformed their online business with an inbound strategy.

In 2014, Tom founded Inbound for eCommerce. The company is a HubSpot-certified partner that works with ecommerce companies who want to move beyond selling based on a picture and a price to building an ecommerce that attracts, engages and delights both customers and merchants.

Tom is the leader of the eCommerce HubSpot User Group (HUG). It's the only online virtual HUG group with members in 5 Continents. A writer, speaker and frequent podcast guest, he has been featured on eCommerce Influence, Conversion Cast and Entrepreneur on Fire. He also gives business advice weekly as the host of Inbound Movement.

Tom earned a Bachelors or Mechanical Engineering from the United States Naval Academy and an MBA in Marketing from Western Michigan University.

Table Topic: Do your customers LOATHE you or LOVE you? How to find out and use it to fuel viral growth.


September 2014 - Fredrik Jonsson, Membrain


Sales and marketing must start working together, rather than in isolation, to convert more leads into paying customers. Fredrik will share the issues you must address to make this happen, and show how your sales and marketing platforms can help automate the handover points throughout a customer's buying experience. Read more in Fredrik's guest blog post, "Is your content consistent and consistently relevant?"

A former freelance writer and project manager, Fredrik is the Partner and Customer Success Manager at Membrain. Firm believer in great customer service, the power of automated workflows and Roger Federer being the best tennis player ever.

June 2014 - Catherine Juon, Beyond Startup

CJuon_HUGspeakerCatherine shared the steps to take prior to pulling the trigger with HubSpot marketing automation. Those attending learned why HubSpot may not improve your sales and marketing success, unless you focus your time and energy to improve strategies and goals too.

Catherine loves helping fellow entrepreneurs through the challenges of growth – particularly that awkward “teenage phase” where you’re no longer a startup, but not a “grown up” company either. Learn more at http://www.catherinejuon.com

April 2014 - Marc Amigone, HubSpot


HubSpot Inbound Marketing Consultant Marc Amigone joined the Ann Arbor HubSpot User Group's (A2HUG) Meetup at the Holiday Inn. Marc led a discussion on the buyer's journey and taught us how to map content to each stage of the buying process in order to educate prospects. 

Marc Gabriel Amigone is a Senior Inbound Marketing Consultant at HubSpot. When he is not helping HubSpot customers accomplish their goals, he enjoys teaching yoga and his musings on life, spirituality and the world can be found at inboundbuddha.com.

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