Ann Arbor HubSpot User Group Blog

Don’t Miss April’s Historic Meetup: Create a Contagious Smarketing Culture

Posted by Bonnie Valentine

Mar 3, 2016 10:51:17 AM

We’ve got something up our sleeve for the April 12th HUG event. Actually, we’ve got something up both our sleeves!

First, we’re very excited to announce that our guest speaker is nationally recognized author and leadership advisor Anese Cavanaugh, author of Contagious Culture and's "Showing Up" column. Anese’s portfolio of clients includes IBM, McDonald’s, Zingerman’s Community of Businesses, and more.

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Topics: Smarketing

4 Questions You Need to Ask Before Jumping into a New CRM

Posted by Ben Jessup

Nov 5, 2015 7:00:00 AM

Your customer relationship management system is only a tool—not a solution. Whether you’re using SalesForce, HubSpot CRM or another system, it will only be as good as your sales process and definitions.

So if you’re thinking about getting a new CRM system, it’s vitally important that you ask the right questions before taking the plunge. Here are four questions too many businesses don’t ask—but should.

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Topics: Smarketing

INBOUND was awesome...but don't miss the next hug meetup!

Posted by Bonnie Valentine

Sep 23, 2015 10:15:00 AM

Wow! INBOUND 2015 was amazing! Thanks to everyone who joined us at Destination Unknown, which was held at the swanky Lookout Rooftop Bar at The Hotel Envoy. We had an awesome time—you all made it such a special night.

Here are some photos from Destination Unknown and INBOUND 2015.


Don't miss September's HUG Meetup!

Our next meetup is less than a week away!

Join The Whole Brain Group and your fellow HUG users for a lively meetup of reviewing the new HubSpot features and updates that were revealed during INBOUND 2015. We'll also have a hands-on demo on performing a blog lead generation analysis.

Bring a friend and win a prize!

As always, we'll kick-off the HUG meetup with networking and drinks.


Tuesday, September 29, 2015
5:30-7:00 pm

Whole Brain Group
315 E. Eisenhower Pkwy, Suite 300
Ann Arbor, MI 48108 

Reserve Your Spot Now 



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Destination Unknown at INBOUND 2015!

Posted by Bonnie Valentine

Aug 27, 2015 2:24:11 PM

HubSpot's INBOUND 2015 conference is right around the corner and the Ann Arbor HubSpot User Group is bursting with excitement. 

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Topics: Content

Track and Measure Customer Loyalty with the Net Promoter Score

Posted by Tom Schwab

Feb 26, 2015 9:05:56 AM

Do they LOVE you or LOATHE you? That's the only question that matters to your business.

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How to Win the Game of Inbound Marketing

Posted by Marisa Smith

Feb 24, 2015 9:00:00 AM

Inbound marketing can be a lot of fun—it’s cool to watch the download form notices streaming in, have people sharing your content all over the world, and start to see your sales numbers climb. It can also be extremely frustrating if you’re putting in tons of hours or spending lots of money and not seeing the results you want.

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Reporting Analytics: The Scoreboard for Inbound

Posted by Lisa Smith, Guest Blogger

Feb 23, 2015 3:12:00 PM

Imagine you're atttending the Final Four and the teams are jamming baskets up and down the court. The crowd is rambunctious and cheering on their feet. You have great seats (that cost you a pretty penny!) and you can see everything that's happening. And…no one is keeping score. The scoreboard is dark. The game announcers are talking announcing the plays, but no score. You have to try and keep track as an observer. At the end of the game you call your buddy and he asks you, what was the score? “Well,” you say, “I think we won but I'm not sure.”

That’s how your clients feel when you don’t keep them updated on their marketing results. Whether you're a savvy marketing director or an agency professional, you should be reporting relevant marketing data on a regular basis. These are your scores. Sure, it’s their business (they bought the good seats), but as the spectator, it’s hard to tell if their team winning.

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Attitude and Inbound Marketing

Posted by Dan Tyre, Guest Blogger

Feb 20, 2015 12:53:00 PM

In 2011, Brian Halligan, CEO & founder of HubSpot, posted on the HubSpot wiki that he would like to start a series of presentations from local business leaders on subjects that would be of interest to the HubSpot community. He called them BizTalks and they were designed to inform, teach and engage HubSpot employees, partners and members of our community to define and discuss different business concepts and experiences.

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Smarketing 101 - Start with the Fundamentals

Posted by Fredrik Jonsson, Guest Blogger

Sep 20, 2014 10:00:00 AM

Getting sales and marketing on the same page is no simple task, and it can seem daunting and overwhelming at first.

However, as Confucius once said: “A journey of a thousand miles begins with a single step.” In other words, you can start your Smarketing project small and build on it over time.  

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Topics: Smarketing

Is your content consistent and consistently relevant?

Posted by Fredrik Jonsson, Guest Blogger

Jul 11, 2014 4:37:01 PM

Did you know that 90% of all b2b purchases start with a Google search? In order to have any relevance in a buying decision, your target customers must first be able to find you online. However, as inbound marketers know, being found is not enough. The content you provide must be relevant enough to keep your prospects coming back again and again, rather than disappearing forever once they’ve navigated away from your website.

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Topics: Content, Smarketing

About the A2HUG

We are a dedicated group of marketers committed to developing and executing inbound marketing strategies through the use of HubSpot.

Let's Meetup!

We host quarterly meetings for Ann Arbor and surrounding areas to educate, strategize, and implement HubSpot's best practices and its the benefits on inbound marketing! Every meetup is free and will include snacks. 

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