Ann Arbor HubSpot User Group Blog

Fredrik Jonsson, Guest Blogger

A former freelance writer and project manager, Fredrik is the Partner and Customer Success Manager at Membrain. Firm believer in great customer service, the power of automated workflows and Roger Federer being the best tennis player ever.
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Recent Posts

Smarketing 101 - Start with the Fundamentals

Posted by Fredrik Jonsson, Guest Blogger

Sep 20, 2014 10:00:00 AM

Getting sales and marketing on the same page is no simple task, and it can seem daunting and overwhelming at first.

However, as Confucius once said: “A journey of a thousand miles begins with a single step.” In other words, you can start your Smarketing project small and build on it over time.  

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Topics: Smarketing

Is your content consistent and consistently relevant?

Posted by Fredrik Jonsson, Guest Blogger

Jul 11, 2014 4:37:01 PM

Did you know that 90% of all b2b purchases start with a Google search? In order to have any relevance in a buying decision, your target customers must first be able to find you online. However, as inbound marketers know, being found is not enough. The content you provide must be relevant enough to keep your prospects coming back again and again, rather than disappearing forever once they’ve navigated away from your website.

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Topics: Content, Smarketing

About the A2HUG

We are a dedicated group of marketers committed to developing and executing inbound marketing strategies through the use of HubSpot.

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We host quarterly meetings for Ann Arbor and surrounding areas to educate, strategize, and implement HubSpot's best practices and its the benefits on inbound marketing! Every meetup is free and will include snacks. 

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Recent Posts